UNDP Barrier and Solution Cards
CASE STUDY: INTERVENTION DESIGN
About the partnership:
ideas42 is a social enterprise that uses behavioral science to design scalable solutions that seek to do good. In 2020, they were contracted by the UNDP-led Joint UN Transitions Project to develop innovative and behaviorally-focused ways to solve the challenges they face in working together across entities. ideas42 worked with us to create designed solutions for specific challenges across their portfolio with UNDP.
GOALS:
Create a deck of 90 compelling playing cards with behavioral pitfalls to create discussion and spark ideas of collaboration in situations that have innate difficulties in doing so.
Utilize custom imagery to capture attention and demonstrate behavioral barriers and solutions.
Create a flexible output that these cards can be utilized and scaled in other capacities and domains in the future.
PROCESS:
Explore visual stylings in typography, color, and illustrations to make a playful, yet professional appearance.
Collaborate with an illustrator to create illustrations that communicate concepts in a clear way.
Optimize design for potential language translation and printed card decks.
TARGET AUDIENCE:
Worldwide United Nations staff that collaborates across UN entities.
RESULTS:
Cards were rolled out to staff/divisions during workshops and forums to prompt discussions. Cards were well received as engaging and effective.
*UNDP has the rights to these materials