About the client:

ideas42 is a social enterprise that uses behavioral science to design scalable solutions that seek to do good. In their Cybersecurity work, they found that experts estimate that 70-80% of the costs attributed to cyber attacks are actually the result of human error, leading them to apply a behavioral science lens to what has traditionally been considered a technological problem. Through their research, they identified new opportunities and interventions to improve human behavior and security.

GOALS:

• Create a publication that allows for examination of the challenges in cybersecurity through the lens of behavioral science. 

• Illustrate behavioral biases identified in cybersecurity and the contexts in which they arise. 

• Create a design scheme that helps facilitate the storytelling while also supporting science-driven analysis interspersed throughout.

PROCESS:

• Create a design scheme that correlates with ideas42 visual brand but packages book as a distinct product.

• Collaborate with an illustrator to produce custom drawings to correlate with storytelling.

• Create visual structure for different types of content displayed, such as narrative, callout boxes, appendixes, and more.

• Optimize primarily for digital distribution alongside a printed publication.

TARGET AUDIENCE:

Policymakers and practitioners in the realm of cybersecurity that can benefit from a behavioral lens to better optimize their practices and processes for human errors and limitations.

RESULTS:

• The novella was presented at the New America’s Cybersecurity for a New America conference in 2017 and was distributed among attendees and online viewers to further the conversation to improve cybersecurity.

• View full book